Automotive newsletters are one of the best marketing ideas for shops to increase word of their products and services. If you think that most people use email to communicate, it is more effective to use newsletters in your business because of its personal touch. Here are five marketing ideas for shops to increase newsletter readership.
First, send your newsletter through an auto-responder. There are several popular auto-responder providers like Aweber and GetResponse. These providers offer templates for free or you can also design one of your own. An auto-responder makes it easy to automate your marketing messages to multiple recipients with just one click of the mouse. Most auto-responders provide your customer with the latest automotive industry news, articles and blogs as well as updates about new offers, discounts, contests and sales.
Second, create an interesting automotive industry-related blog. The easiest way to do this is through using Google’s blog site creation service. Google provides a number of great templates for your blog that are easy to customize. After setting up your blog, send an email newsletter out to all your current and potential customers and clients.
Next, send out your newsletter to your friends and family. This is the most effective way to advertise your automotive newsletter. Just like the blog, you can easily customize and make your newsletter visually appealing through the use of free and paid websites such as WordPress, Blogger and LiveJournal. Most webmasters can set up a blog with relative ease. You can then easily update your newsletter with the content that you want to publish.
Third, start searching for online auto forums. These forums allow users to share tips and tricks about auto shops, repair services, and other topics related to cars. You can also find a large community of automotive enthusiasts on these forums. There are a number of forums dedicated to reviewing the best email newsletter software programs. By networking with other shops in your field, you can easily find opportunities to post your newsletter there as well.
Lastly, you can use email newsletter ideas to create your own car magazine. Many online publications today utilize the online publication model. You can easily publish a magazine through the World Wide Web for extremely low costs compared to the production of costly printed publications. This will be one of the most effective ways to promote automotive news and get your car dealer’s name out to thousands of people each day.